![]() To have a more professional abstract logo mark it’s better to consult a logo designer that knows the ins and out of color psychology, and how fonts and shapes can be combined the best way possible. When going with this type of logo, it’s crucial to pay attention to the details and consider the possible variations of it that people might perceive. This kind of logos are unique abstract shapes that represent your brand from a different angle, making your audience look for its meaning outside of the box. ![]() They are mostly concepts and values rather than real-life icons or items. Like logo symbols, an abstract logo mark is a graphic icon, but in this case, it’s made specifically for you. KFC, Pringle’s, and Wendy’s are some of the perfect examples of mascot logos. The sphere with the most mascot logos is the food industry since its task is to earn the trust of its audience. Mascots make your brand look more friendly and approachable, and are a great idea if the target audience of your brand is families or kids. They are a huge part of a brand’s marketing campaigns, and a nice touch to your interactions with your audience. They are expressive too, which makes these characters the spokesperson for your brand. The illustrated characters of this kind of logo are usually colorful and vibrant. A mascot logo is a cartoonish image of a character or a person, that does a great job at representing your brand in a more creative way. Mascot logos are probably the most fun, warm, and family-friendly type of logos on this list. So, you might want to wait until your business is somewhat established, and only then take the risk and do some rebranding. They don’t include the name of the brand, and if you still don’t have enough brand recognition in the field, it might be boring or confusing for your target audience. This type of logo can, however, be a little risky for small or new businesses. Twitter, YouTube, and Apple are great logo examples to motivate you. It’ll represent your brand for the long run, and you should consider its relevance to your business, what it means to your brand, and how simple it is for your audience to connect the dots. When making a logo symbol for your brand, the most important thing to consider is the image you’re going to choose. Logo symbols are quite famous types of logos since they are quick to give an idea about what the brand does with just a simple image. Google, Coca-Cola, Disney are a few of the brands with wordmark logo examples, that can inspire you.Ī logo symbol or a pictorial mark or a brand mark is a graphic symbol or an icon, that’s usually representing a real-world icon or an abstract shape. You need to make or even create a font that gives an idea about the sphere of your business. Make sure you pay a lot of attention to the font of your wordmark logo. So, if your brand name has any of these qualities, then go ahead and choose this type of logo for your business. It’s usually used by brands with memorable and distinct names, or simply to make it clear what the brand is about. Just like lettermark logos, wordmarks or logotypes focus on the brand name, but not the abbreviation of it. Logo font matters greatly for this type of logo since it’s the first thing a customer sees and remembers about a brand.īecause lettermark logos are simple, memorable, and striking, they are used by many famous brands such as CNN and NASA. Companies that usually have two or more words in their names choose these typography-based logos, combining them with eye-catching logo designs. Lettermark logos or monograms are logos consisting of letters, you can think of them as brand initials or abbreviations. Here are 8 types of logos you should know about and consider when going through logo styles for your brand. ![]() There are different types of logos, however, all of them are variations of these 3 main logo categories: Icons, words, and combinations of these two.
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